drive = journey

drive = to steer

drive = motivation


Drive communications is your partner on the journey  to internationalization.

Whether you need to polish your English language skills and/or explore cross-cultural communication, we are there to steer  you in the right direction.

It’s not about memorizing a list of words.  It’s not about do’s and don’ts in a foreign culture.  It’s about maintaining the motivation  to develop your verbal and non-verbal skills in our global world.

Come along for the ride!

Diane Ruppert
+358 50 303 4516


Sprite rhymes with right



It is no secret that I have a soft spot in my heart for anything mid-century. So it is no wonder that this bottle caught my eye in the flea market. The real pearl can be found on the backside.




It says in Finnish ‘pronounced sprait’.  Wow. As an interculturalist, a million things fill my mind. How important is it to sound like a native? Was it an attempt to become international? Was it like a cheat sheet to impress family and friends? Was Sprite exotic? Why haven’t I seen this on other products in other countries? I would surely need this on French wine labels (sha-toh, pee-no N’war, Ro-zay dahn-zhoo).