drive = journey

drive = to steer

drive = motivation


Drive communications is your partner on the journey  to internationalization.

Whether you need to polish your English language skills and/or explore cross-cultural communication, we are there to steer  you in the right direction.

It’s not about memorizing a list of words.  It’s not about do’s and don’ts in a foreign culture.  It’s about maintaining the motivation  to develop your verbal and non-verbal skills in our global world.

Come along for the ride!

Diane Ruppert
+358 50 303 4516


Bullet proof



Cultural generalizations are a tricky tool. You can read the results of large group interviews about how, for example, Swedes tend to negotiate. This may offer an insight into a new culture, but when used as a one-size-fits-all approach, generalizations can result in stereotypes. Maybe we need a new tool for measurement – vegetable scales.

The above picture is from the local grocery store. In Finland, you bag up your own vegetables, put them on a scale, press the corresponding button, and a price sticker is printed out. What has happened to numbers 94 and 102? They have been pressed by so many Finnish fingers that it looks as if the scale has been shot at.


94 – cucumber and 102 – tomato.

So the proof is in the bullet holes: There is a tendency in Finland to eat cucumbers and tomatoes, a lot.